Our readers are renowned for their active approach to life; the majority are young, socially aware, professional and voracious lifestyle consumers. For example 70% of readers are under 44 and two thirds are in the valuable ABC1 social bracket. 59% of our readers are female.
...almost a third visits the cinema regularly.
...more than one in five readers eats out in restaurants two to three times a week.
...42% regularly visit leisure attractions including visiting the theatre and art galleries.
...93% regularly read books and 95% listen to music regularly.

Big Issue readers love to travel...Close to three quarters have taken at least one foreign holiday in the last year and show an adventurous streak with over a third choosing non-package tour holidays. 50% have taken a UK holiday in the last year.

There is very low duplication of Big Issue readers with other media, for example 95% of readers do not read The Independent and 91% do not read Time Out. 80% of readers read at least two-thirds of the magazine.

Our readership are very loyal with 51% of readers buying at least 3 copies per month. If you are looking for customers in the UK Big Issue readers are an ideal audience.

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